Get Publicity - Keynote presentation by Tim Stackpool

The Keynote Presentation by Tim Stackpool.

Watch the Preview:

Is your marketing so convoluted that it makes you wonder what your actual message is?
Do you wonder why your competition is receiving all the media attention when you do a better job?

The difference between 'publicity' and 'advertising'.

The essential structure of a good publicity campaign.

What traditional media is seeking in a good story, and how the pressure presented by Social Media can work in your favour.

The importance of speaking with 'one voice'.

Using a consistent message to exponentially grow your market recognition.

How to deal with bad publicity.

What to do when the campaign is not working.

The principles of 'Damage Control' that should always be applied.

What makes a bad campaign fail.

How to produce a follow-up campaign that exceeds the expections set by the first.

Applying similar techniques to build a personal brand.

Tim Stackpool's bound hardcopy checklist
for ensuring a successful campaign*
(Need more copies? Click here.)

Tim Stackpool’s presentation reminds delegates of the fundamentals of publicity, a core component of any marketing strategy. From dissecting the rudimentary elements of the humble press release, to building a foundation of community and respect within social media, a strong, sufficient and cost effective strategy can be achieved.

Need a brochure? Click here to download the PDF (1mb)

Connect with Tim Stackpool:



The Keynote Presentation by Tim Stackpool.	Watch the Preview:
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Is your marketing so convoluted that it makes you wonder what your actual message is? Do you wonder why your competition is receiving all the media attention when you do a better job?
In this presentation, delegates will learn: The difference between 'publicity' and 'advertising'. The essential structure of a good publicity campaign. What traditional media is seeking in a good story, and how the pressure presented by Social Media can work in your favour. The importance of speaking with 'one voice'. Using a consistent message to exponentially grow your market recognition. How to deal with bad publicity. What to do when the campaign is not working. The principles of 'Damage Control' that should always be applied. What makes a bad campaign fail. How to produce a follow-up campaign that exceeds the expections set by the first. Applying similar techniques to build a personal brand.	Tim Stackpool's bound hardcopy checklist for ensuring a successful campaign* (Need more copies? Click here.)
Tim Stackpool’s presentation reminds delegates of the fundamentals of publicity, a core component of any marketing strategy. From dissecting the rudimentary elements of the humble press release, to building a foundation of community and respect within social media, a strong, sufficient and cost effective strategy can be achieved.
About Tim Stackpool:
Tim is a media industry specialist with more than 30 years experience in TV, radio, magazines and online. Beginning his career at Channel Nine in Sydney, Tim spent 10 years working on various productions with the network before departing to produce a number of adventure documentaries. Today, he continues as an advisor to media organisations and to individuals and companies wanting to maximise their publicity opportunities. He continues to work as a reporter and presenter for many media agencies around the world, as well as working as a tutor and media coach to actors, CEO's and senior corporate executives. Tim's professional website can be visited at www.timstackpool.com
Words from clients:
"...I firmly believe Tim to be instrumental in initialising my publicity campaign that resulted in an exclusive story on Australia's 60 Minutes TV program..." - Chloe McCardel, Marathon Swimmer	"…being able to blend his skills gives him a definite edge over any competitor. Tim also happens to be the most knowledgeable and reliable person I've worked with in TV." -Max Compton, Infobreak
Bookings and brochure:
Tim Stackpool is available for your next conference, convention or sales event. Book Tim via your favourite speakers bureau or directly via email: tim@getpublicity.com.au	Need a brochure? Click here to download the PDF (1mb) Connect with Tim Stackpool:
* free book offer is contained within the speaking fee. Delegate numbers must be known prior to the event to ensure stock for attendees. Free offer is for delegates attending actual presentation.